Adidas, Currys, Volkswagon, Specsavers, Vodafone… there have been what seems like an endless number of brands jumping onto the renewed Star Wars interest and its getting tiresome.

I’ll admit that when the Volkswagon first released their Star Wars commercial for the Superbowl last year, I loved it - and I’m sure a lot of people felt the same… it was cute! and in the past there have been a few very amusing Star Wars ad out there but recently, I’m beginning to feel like they’re definitely starting to be over used.

I’ll happily say that I’m a bit of a Star Wars fan, but its getting to be ridiculous! I get it, the blu-rays came out last year, the old Republic was released recently (still have yet to get my hands on that game!), the movies are going to be out in 3D this year. But by jumping onto the SW bandwagon brands like Vodafone aren’t promoting themselves anymore - they’re promoting the movies. And there are only so many force jokes one can take… Don’t even get me started with the latest edition to the Volkswagon force ads… The bark side? really, now? 

On a happier note, did anyone see the BT Tower turn into a lightsaber as a promotion for the blu-rays last year? Frickin’ awesome idea! 

Read about it on here.

H.G